One thing I love about the digital world is that there is ALWAYS something new to learn. There are new tools, programs, methods and ideas created every day.

I recently had some ‘down time’ in the office which I usually use to look for new cool digital tools for our business. I was reading one of my favourite eCommerce blogs, written by Richard Lazazzera, called A better lemonade stand and found an article on eCommerce tools.

Of the 40+ tools recommended on the the blog I was most interested to learn about Sniply.

Sniply describes itself as:

Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content, creating an opportunity for you to include a call-to-action with every link you share.

When forming a social media engagement strategy it’s important to drive a mix of your own personal content and messaging as well as shared relevant content or posts from another social media page or website. For instance, you may be a restaurant striving to be number one in your area/niche and find that you’ve been recognised by a publication as a top 10 restaurant to visit.

Being judged as a top 10 restaurant is brilliant PR and this is a great opportunity to talk your self up to your social media followers and better yet it’s as easy as sharing the web link to the publication on your social media channels.

We’ve found that 3rd party content can increase your social engagement significantly and this publication will likely do quite well. The challenge is that once someone clicks through to the article to read about the top 10 restaurants the chances of them calling to make a reservation has reduced significantly.

When a customer leaves our site to view another 3rd party site we have no control over what they view and importantly a call-to-action.

This is where Sniply comes in.

Sniply is a simple tool that allows you to overlay your own custom message onto any piece of content. You don’t have to own the content to add your message, so you can appear on, Glam Adelaide, New York Times and pretty much wherever you wish! This creates an opportunity for you to include a call-to-action like a button linking back to your website.

The call-to-action is very easy to set up and has an excellent reporting tool to track web traffic that has found it’s way from your website to the 3rd party website and back to your website via the call-to-action banner.

Give it a go yourself: